Every treatment answers its own questions, and every page lets the patient book.
Dr. Moaiyad Pacha: an airway-first orthodontic website, plus a UK site
Two websites for orthodontist Dr. Moaiyad Pacha: a bilingual EN/AR airway-first site for Dubai with a dedicated page for each of 16 treatments and booking on every page, and a separate site for patients in the United Kingdom.
- Client
- Dr. Moaiyad Pacha, orthodontist — Dubai and UK
- Stack
- HTML5, CSS3, JavaScript, FormSubmit
The brief
The orthodontist’s approach differs from standard cosmetic orthodontics, so the site had to explain a clinical philosophy, not just list services.
Patients needed to reach a booking form, WhatsApp or a call from any page.
Approach
- Positioning first
- An airway-first narrative carried through navigation, copy and structure.
- Treatment architecture
- Sixteen treatment pages, from clear aligners and CBCT imaging to expanders and myofunctional therapy.
- Authentic imagery
- Clinic photography and icon-based UI instead of stock photos.
- Conversion on every page
- Booking form, WhatsApp and call buttons site-wide.
Scope delivered
- Dubai site: 7 core pages + 16 treatment pages
- Full EN/AR language switching
- Mobile responsiveness overhaul
- Booking forms and click-to-chat
- Separate website for UK patients
Keep exploring
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- Clinic SEO in Dubai: dental, aesthetic and medicalPatients compare clinics on Google and in AI answers before they ever call.
- SEO expert in London for clinics and doctorsUK medical SEO that respects the rules, plus an Arabic channel most London clinics don’t have.
- SEO expert for clinics and doctorsHealthcare is my largest client group. Patients search, compare and ask AI before they book.
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