Search, ads, content and tracking planned by one person who can also build them.
Digital marketing expert in Dubai: Nour Aldein Tleti
I plan and run digital marketing for Dubai businesses, mainly clinics and service companies: SEO and Google Maps, GEO for AI answers, Google, Meta, TikTok and Snapchat ads, landing pages and server-side tracking. As a software engineer I build the pages and tracking myself, and I manage more than USD 30K a month in digital media in Dubai.
What does a digital marketing expert in Dubai do?
A digital marketing expert in Dubai plans and runs the channels that bring customers: SEO and Google Maps, paid ads on Google, Meta, TikTok and Snapchat, landing pages, content, AI search visibility and conversion tracking, and reports results as enquiries and sales rather than clicks. Nour Aldein Tleti is a Dubai-based SEO, GEO and performance marketing expert and software engineer who works mainly with clinics and service businesses.
Key facts
- Who
- Nour Aldein Tleti, founder of ONE DIGITAL (Dubai, with a branch in Hama, Syria) and Head of Digital Transformation & IT at Creative Arts Group, Dubai, since 2024.
- In SEO and marketing since
- 2021: SEO, GEO, Google Ads, Meta Ads, conversion tracking and website builds.
- Markets worked in
- UAE (Dubai, Sharjah, Abu Dhabi, Al Ain), Oman, Iraq, Turkey, the United Kingdom, Europe, the USA (New Jersey) and Syria.
- Languages
- Arabic and English, with Arabic content written for how Gulf and Levantine customers actually search.
- Education
- Bachelor’s in Software Engineering (Syrian Virtual University) and B.Sc. in Economics, Finance & Banking (Hama University).
- Experience
- In IT and systems since 2018, including nearly five years with the UN World Food Programme in Hama, then digital solutions and e-commerce in Dubai.
- Training
- Google, SEO and Meta courses on Coursera; User Experience Design (Edraak).
- Media managed
- More than USD 30K per month in digital media in Dubai, plus campaigns in the GCC, Iraq and the UK.
- Campaign results
- A London smile-makeover campaign: AED 14K media, 450+ leads, 10+ treatments booked from AED 37K each.
What digital marketing in Dubai needs
- Two languages
- English and Arabic campaigns, pages and keywords researched separately.
- Expensive attention
- Competitive Dubai sectors pay high cost per click, so tracking and landing pages decide profit.
- WhatsApp-first customers
- Many Dubai customers message on WhatsApp rather than fill forms; WhatsApp must be tracked as a conversion.
- Regulated sectors
- Healthcare and real estate ads follow DHA and Dubai Land Department rules.
- Many platforms
- Google, Instagram, TikTok and Snapchat reach different audiences and need different creative.
- AI answers
- Customers ask ChatGPT and Gemini for recommendations; GEO now sits beside SEO and ads.
What I run
- SEO and Google Maps
- Technical, Arabic and local SEO with pages for each service and area.
- GEO
- Entity clarity, schema and answer-first content for AI assistants.
- Paid media
- Google, Meta, TikTok and Snapchat campaigns structured by intent and audience.
- Landing pages
- Fast bilingual pages built to convert, with WhatsApp and short forms.
- Server-side tracking
- GA4, GTM and Meta Conversions API so platforms optimise for real enquiries.
- Reporting
- Monthly reports on leads, cost per lead and bookings, with next steps.
Digital marketing channels for Dubai businesses
| Channel | Strength | Typical role |
|---|---|---|
| SEO and Google Maps | Free clicks over time | Long-term base of enquiries |
| Google Ads | Captures demand now | Ready-to-buy searches |
| Meta and TikTok | Creates demand | Awareness, offers and retargeting |
| GEO | Visibility in AI answers | Recommendations during research |
Clients and projects
Clients named with their permission. Results are published only when measured and approved.
- Creative Arts Group, Dubai (Creative Arts Aesthetic & Dental, Jumeirah 3)
- Nour has led digital transformation and IT for the group, owned by Basem Tobji, since 2024: Google Ads restructure, GTM and GA4 conversion tracking, and bilingual treatment landing pages.
- Manhal Medical Center, Dubai
- Bilingual website rebuild built for SEO and AI search, Google Ads for UK patients and a UK patient communication playbook.
- Dr. Moaiyad Pacha, orthodontist
- Two websites: an airway-first orthodontic site for Dubai with 16 treatment pages, and a site for patients in the United Kingdom.
- Architectural lighting studio, Dubai
- Immersive website repositioning a lighting store as a luxury interior and lighting studio for Dubai, Sharjah and the Gulf.
- Sara Pharmacy
- Website and complete online store with more than 4,000 products and online payment gateways.
- onedigitalco.com
- This website: more than 900 bilingual pages with structured data, hreflang, llms.txt and IndexNow, built and optimised in-house.
How I work
- 01
1. Audit
Technical crawl, indexation, Google Business Profile, competitors and how AI assistants currently describe your business.
- 02
2. Search map
Every service and location mapped to one page and one intent, in English and Arabic, so pages don’t compete with each other.
- 03
3. Fix and build
Technical fixes, page rewrites, schema, internal links and new pages where real demand exists.
- 04
4. Authority
Reviews, citations, client and partner mentions, and digital PR that search engines and AI models trust.
- 05
5. Measure
Search Console, GA4 and call/WhatsApp tracking, reported monthly in plain language.
Clinic marketing by specialty
Aesthetic and cosmetic
Men’s and women’s health
Specialist care
Related pages
Case studies
- Creative Arts Aesthetic & Dental: a growth system for a Jumeirah clinic
- Manhal Medical Center: bilingual website and UK patient campaigns
- Dr. Moaiyad Pacha: an airway-first orthodontic website, plus a UK site
- An immersive website for a luxury lighting and interior design studio
- Sara Pharmacy: a full website and online store with more than 4,000 products
Marketing services
Frequently asked questions
Who is a good digital marketing expert in Dubai?
Someone with named clients, results measured as enquiries, Arabic and English capability, and the skill to fix landing pages and tracking. Nour Aldein Tleti manages more than USD 30K a month in Dubai media and works with clinics including Creative Arts and Manhal Medical Center.
Should I hire a digital marketing freelancer or an agency in Dubai?
A freelancer gives direct access and lower cost; an agency gives a team. Ask who will run your account every week and how results are measured.
Which channel is best for a Dubai business?
It depends on demand. Google Ads and SEO capture people already searching; Meta and TikTok create demand. Most businesses need a mix measured by leads.
How much does digital marketing cost in Dubai?
Management fees and ad budgets vary widely by sector and channels. I quote after a free review, based on goals and competition.
Do you run TikTok and Snapchat ads?
Yes, alongside Google and Meta, when the audience fits.
What is server-side tracking?
Sending conversion data from your server to Google and Meta, so platforms see real enquiries even when browsers block tracking.
Do you track WhatsApp leads?
Yes. WhatsApp clicks and conversations are tracked as conversions and connected to campaigns.
Do you build landing pages?
Yes. As a software engineer I build fast bilingual landing pages and connect them to tracking.
Do you work with clinics?
Yes, healthcare is my main sector, within DHA advertising rules.
Can you audit my current campaigns?
Yes. I review structure, keywords, audiences, tracking and landing pages and list what to fix first.
Do you do Arabic ads and content?
Yes. Arabic keywords, ads and pages are written natively.
How fast can paid ads bring leads?
Often within days of launch if tracking and landing pages are right; optimisation takes a few weeks.
What results have you delivered?
For example, a London campaign with AED 14K media brought 450+ leads and 10+ treatments booked from AED 37K each; campaigns in Iraq brought 3,300 to 5,000 leads at USD 1 to 1.50 per lead.
Do you also do SEO and GEO?
Yes. SEO, GEO and paid media are planned together so each channel supports the others.
How do I start?
Send your website and goals on WhatsApp (+971 58 996 9118). I’ll reply with a short review and a proposed plan.
Keep exploring
- Digital marketing company in DubaiMost businesses buy marketing in pieces. Results come when the pieces report to each other.
- SEO expert in Dubai: Nour Aldein TletiHire the SEO expert directly. Technical, bilingual and AI-search ready.
- Aesthetic clinic marketing expert in DubaiAesthetic patients compare clinics for weeks. Be the one they find, trust and book.
- Google Ads management in DubaiMost wasted ad spend isn’t bad targeting. It’s bidding on clicks you can’t trace to a customer.
- Google Ads for high-value treatments at Dubai clinicsOne booked implant case can pay for a month of ads. One broken setup can waste it all.
- Clinic marketing benchmarks: numbers from campaigns we managedReal numbers from real campaigns, with the context you need to read them.
- Clinic growth consultant in Dubai: more booked patients, not just leadsA clinic grows when empty chairs fill, not when lead counts rise.
- Clinic revenue leak calculatorMost clinics don’t need more leads first. They need fewer empty chairs and fewer lost enquiries.
Talk to a digital marketing expert
Send your website and goals. I’ll reply personally with what I’d change first in your search, ads and tracking.
WhatsApp Nour Aldein TletiCall +971 58 996 9118
Discuss your project with ONE DIGITAL
