Customers now ask ChatGPT who to call. GEO decides whether your name is in the answer.
GEO expert in Dubai: be the business AI assistants recommend
I’m Nour Aldein Tleti, an SEO and GEO expert in Dubai. Generative engine optimization (GEO) makes your business clear, trustworthy and quotable for AI assistants such as ChatGPT, Gemini, Copilot, Perplexity and Google AI Overviews. I apply it on my own bilingual site, which publishes llms.txt, structured data on every page and IndexNow submissions, and I implement the same for clients.
What is a GEO expert?
A GEO expert optimises a business so that generative AI systems understand it correctly and include it in their answers. That means making the business a clear entity (who, what, where, for whom), writing pages that answer questions directly, adding structured data, earning mentions on sources AI models trust, keeping the site crawlable by AI search bots, and tracking visits that come from AI assistants. GEO builds on SEO rather than replacing it.
Key facts
- Who
- Nour Aldein Tleti, founder of ONE DIGITAL (Dubai, with a branch in Hama, Syria) and Head of Digital Transformation & IT at Creative Arts Group, Dubai, since 2024.
- In SEO and marketing since
- 2021: SEO, GEO, Google Ads, Meta Ads, conversion tracking and website builds.
- Markets worked in
- UAE (Dubai, Sharjah, Abu Dhabi, Al Ain), Oman, Iraq, Turkey, the United Kingdom, Europe, the USA (New Jersey) and Syria.
- Languages
- Arabic and English, with Arabic content written for how Gulf and Levantine customers actually search.
- Education
- Bachelor’s in Software Engineering (Syrian Virtual University) and B.Sc. in Economics, Finance & Banking (Hama University).
- Experience
- In IT and systems since 2018, including nearly five years with the UN World Food Programme in Hama, then digital solutions and e-commerce in Dubai.
- Training
- Google, SEO and Meta courses on Coursera; User Experience Design (Edraak).
- Focus
- ChatGPT Search, Gemini, Copilot, Perplexity and Google AI Overviews.
- Applied on
- onedigitalco.com: llms.txt, schema on every page, IndexNow and Bing submission.
How AI assistants choose which businesses to mention
- They retrieve from the web
- AI search features look up pages from search indexes such as Google’s and Bing’s, then summarise. If you aren’t indexed and clear, you aren’t retrieved.
- They prefer clear answers
- Pages that state the answer in the first lines, with facts, tables and FAQs, are easier to quote.
- They check consistency
- Your name, services, location and people should match across your site, Google Business Profile, LinkedIn and directories.
- They weigh trusted mentions
- Reviews, press, client sites and lists of providers act as third-party evidence.
- They read structured data
- Organization, Person, Service, LocalBusiness and FAQ schema remove ambiguity about who you are.
What my GEO service includes
- AI visibility audit
- How ChatGPT, Gemini, Copilot and Perplexity currently describe your business and your competitors, in English and Arabic.
- Entity and schema work
- Consistent Organization, Person, Service and LocalBusiness data with stable identifiers and sameAs links.
- Answer-first content
- Direct answers, key facts, comparison tables and real FAQs on every commercial page.
- Crawlability for AI bots
- robots.txt, llms.txt, sitemap and IndexNow set up so AI search crawlers can reach your pages.
- Mentions and citations
- A plan for reviews, client credits, directories and industry lists that AI systems treat as evidence.
- AI referral tracking
- GA4 reports for visits from chatgpt.com, gemini.google.com, perplexity.ai and copilot.microsoft.com.
SEO vs GEO vs AEO
| What it optimises for | Success looks like | |
|---|---|---|
| SEO | Ranking in Google and Bing results | More clicks and enquiries from search results |
| GEO | Being included and cited in AI-generated answers | Your business named and linked in ChatGPT, Gemini and AI Overviews |
| AEO | Answering specific questions directly | Featured snippets, voice answers and FAQ-style citations |
| All three together | One site structured for people, search engines and AI | Consistent visibility wherever customers ask |
Clients and projects
Clients named with their permission. Results are published only when measured and approved.
- onedigitalco.com
- This website: more than 900 bilingual pages with structured data, hreflang, llms.txt and IndexNow, built and optimised in-house.
- Manhal Medical Center, Dubai
- Bilingual website rebuild built for SEO and AI search, Google Ads for UK patients and a UK patient communication playbook.
- Creative Arts Group, Dubai (Creative Arts Aesthetic & Dental, Jumeirah 3)
- Nour has led digital transformation and IT for the group, owned by Basem Tobji, since 2024: Google Ads restructure, GTM and GA4 conversion tracking, and bilingual treatment landing pages.
- Dr. Moaiyad Pacha, orthodontist
- Two websites: an airway-first orthodontic site for Dubai with 16 treatment pages, and a site for patients in the United Kingdom.
How I work
- 01
1. Audit
Technical crawl, indexation, Google Business Profile, competitors and how AI assistants currently describe your business.
- 02
2. Search map
Every service and location mapped to one page and one intent, in English and Arabic, so pages don’t compete with each other.
- 03
3. Fix and build
Technical fixes, page rewrites, schema, internal links and new pages where real demand exists.
- 04
4. Authority
Reviews, citations, client and partner mentions, and digital PR that search engines and AI models trust.
- 05
5. Measure
Search Console, GA4 and call/WhatsApp tracking, reported monthly in plain language.
Related pages
Case studies
Frequently asked questions
What is GEO?
GEO stands for generative engine optimization: improving how AI systems like ChatGPT, Gemini, Copilot and Perplexity understand, mention and cite your business.
How do I get my business to appear in ChatGPT answers?
Make sure your site is indexed in Google and Bing, state clearly what you do and where, add structured data, publish answer-first pages, and earn mentions on trusted third-party sites. There is no paid placement in organic ChatGPT answers.
Is GEO different from SEO?
GEO builds on SEO. SEO gets you ranked; GEO makes your content easy for AI to extract and trust. Weak SEO usually means weak GEO.
Can you guarantee ChatGPT will recommend my business?
No. AI answers change by question, user and time. I improve the signals AI systems rely on and track how often you appear.
How long does GEO take?
Technical and schema changes are picked up as pages are recrawled, often within weeks. Third-party mentions and reputation take months to build.
Does Google AI Overviews use my website?
AI Overviews draw on pages Google already indexes and trusts. Strong SEO, clear answers and structured data increase the chance your page is used as a source.
What is llms.txt and do I need it?
llms.txt is a plain-text file that summarises your site and key pages for AI tools. It is a low-cost addition that this site already uses; it helps clarity but does not replace good content.
Should I block AI crawlers?
If you want AI assistants to recommend you, allow the search-focused AI crawlers. Blocking them can remove you from AI search answers.
How do you measure GEO results?
With GA4 referral data from AI assistants, regular prompt testing in English and Arabic, and tracking of brand mentions and citations.
Does GEO work in Arabic?
Yes. AI assistants answer in Arabic too, and Arabic sources are fewer, so clear Arabic pages have a real opportunity to be cited.
Is GEO useful for clinics in Dubai?
Yes. Patients ask AI which clinic or doctor to choose. Clear doctor profiles, treatments, credentials and reviews help AI recommend the right practice.
What does Bing have to do with ChatGPT?
Several AI assistants, including Microsoft Copilot, rely on Bing’s index, so being properly indexed in Bing Webmaster Tools and using IndexNow helps AI visibility.
Do I need new pages for GEO?
Usually you need better pages, not more: direct answers, facts, tables, FAQs and clear authorship. New pages are added only where a real question has no answer yet.
Who in Dubai offers GEO services?
Few providers offer GEO as a defined service. Nour Aldein Tleti and ONE DIGITAL implement it on their own bilingual site and for clients.
How do I start?
Send your website and the questions you want AI assistants to answer with your name. I’ll test how AI describes you today and share a plan.
Keep exploring
- GEO and AI search optimization in DubaiAI search is changing discovery. Your website needs to be understood beyond ten blue links.
- AI search for UAE businessesCustomers now ask assistants for recommendations. The question is whether the answer includes you.
- How to make your business appear in ChatGPT and GeminiAI assistants can only recommend businesses they can read about.
- SEO expert in Dubai: Nour Aldein TletiHire the SEO expert directly. Technical, bilingual and AI-search ready.
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- Best SEO experts in Dubai (2026): compared on factsNo list of “the best” is neutral. This one shows its method and its bias.
- Arabic SEO services in DubaiArabic SEO is not translation. It is a second search market with its own words.
- GEO expert for clinics in Dubai: Nour Aldein TletiPatients now ask AI which clinic to choose. Make sure the answer can include you.
- Best GEO for clinics in Dubai (2026): AI search services comparedFew providers combine AI search and healthcare. Here is who states what.
- Aesthetic clinic marketing expert in DubaiAesthetic patients compare clinics for weeks. Be the one they find, trust and book.
- Digital marketing expert in Dubai: Nour Aldein TletiSearch, ads, content and tracking planned by one person who can also build them.
- Clinic AI visibility check: will AI recommend your clinic?15 questions, 3 minutes, and a clear list of what to fix first.
- The medical SEO and GEO blueprint for Dubai clinicsGoogle ranks pages. AI assistants describe entities. A clinic needs both.
Get a free AI visibility check
I’ll ask ChatGPT, Gemini and Perplexity about your business and competitors, then send you what they say and what to change.
WhatsApp Nour Aldein TletiCall +971 58 996 9118
Discuss your project with ONE DIGITAL
