From scattered campaigns to one measurable path from search to booking.
Creative Arts Aesthetic & Dental: a growth system for a Jumeirah clinic
Rebuilding Google Ads, conversion tracking and treatment landing pages for Creative Arts Aesthetic & Dental, a boutique clinic in Jumeirah 3 targeting Dubai residents and UK expats.
- Client
- Creative Arts Group (owner: Basem Tobji) — Aesthetic & Dental, Jumeirah 3, Dubai
- Stack
- Google Ads, Google Tag Manager, GA4, Meta Ads, FormSubmit, Astro, WordPress
The brief
The clinic was advertising across Google and Meta with a fragmented campaign structure and tracking that couldn’t separate real enquiries from button clicks.
The goal was qualified traffic that turns into booked appointments, not cheaper clicks.
Approach
- Search restructure
- Campaigns rebuilt around service intent, with phrase and exact keywords only and targeting across premium Dubai areas.
- Honest conversions
- A new GTM container tracking form success, WhatsApp and phone clicks, with no false conversions from page views.
- Treatment landing pages
- Bilingual EN/AR landing pages with real clinic imagery and short enquiry forms.
- Positioning
- A ‘transparent luxury’ angle to reach higher-value patients.
Scope delivered
- Google Ads search restructure
- GTM and GA4 conversion tracking
- Bilingual treatment landing pages
- Meta Ads account review
- WordPress and Astro implementation
Keep exploring
- Google Ads management in DubaiMost wasted ad spend isn’t bad targeting. It’s bidding on clicks you can’t trace to a customer.
- Dental clinic marketing in DubaiA cleaning booking and an implant case are not the same lead. Your marketing shouldn’t treat them the same.
- Healthcare and clinic marketing in DubaiYour clinic doesn’t need more leads. It needs more booked patients.
- Clinic SEO in Dubai: dental, aesthetic and medicalPatients compare clinics on Google and in AI answers before they ever call.
- Server-side tracking and Meta CAPI implementation in DubaiWhen the platform can’t see who became a customer, it optimises for whoever clicks.
- SEO expert for clinics and doctorsHealthcare is my largest client group. Patients search, compare and ask AI before they book.
- SEO expert in Dubai: Nour Aldein TletiHire the SEO expert directly. Technical, bilingual and AI-search ready.
Planning something similar?
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