Catch “the best”, “100%” and “no side effects” before the post goes live.
DHA ad compliance checker for clinic ads
In August 2026 the Dubai Health Authority issued Standards for Medical Advertisement Content on Social Media. This free tool flags the absolute and exaggerated words reported from those standards in English and Arabic, and walks you through the checks for before-and-after images, consent, titles and approvals. Built by Nour Aldein Tleti for clinics in Dubai.
By Nour Aldein Tleti. Updated .
Which words can clinics not use in ads in Dubai?
According to reporting on DHA’s 2026 social media standards, absolute or exaggerated words such as “the best”, “unique”, “the only”, “safest”, “magic”, “miraculous”, “100%”, “has no side effects”, “immediate results” and “assured success” are not allowed. Claims must be evidence-based, risks should be mentioned and comparisons with other providers are not permitted.
Check your ad copy
Paste a caption, ad text or landing page section in English or Arabic. Words reported in DHA’s 2026 social media standards are marked red; other risky absolute or comparative wording is marked amber. Everything stays in your browser.
Paste text above to check it.
Unofficial tool based on public reporting of DHA’s Standards for Medical Advertisement Content on Social Media (circular CIR-2026-00000144, August 2026). It does not replace the official DHA documents or your medical director’s approval.
What to write instead
- Facts, not superlatives
- “Consultant prosthodontist with 15 years in implant dentistry” beats “the best implant doctor”. Use only facts you can prove and that match the licence.
- Process, not promises
- Explain what happens, how long it usually takes and what affects the result, instead of promising an outcome.
- Risks, plainly
- Name the common risks and the recovery in simple words. For surgical or invasive treatments, put the warning where people will see it.
- Real cases, properly
- Before-and-after images only with written consent, the same person and lens, no editing and a “results can vary” note.
Frequently asked questions
Is this the official DHA tool?
No. It is an unofficial helper based on public reporting of the standards. Always check the official DHA documents and get your medical director’s approval.
Does it check Arabic ads?
Yes. It flags common Arabic equivalents such as الأفضل، الوحيد، بدون آثار جانبية، نتائج فورية and 100%.
Why is “best” only a caution?
It appears in many harmless phrases. In health ads it often reads as a superiority claim, so review the sentence rather than deleting the word automatically.
Do the standards apply to influencers?
Reporting says yes: posts that name or identify a facility need the medical director’s approval, and the facility stays responsible for content filmed on its premises.
Do Google and Meta have their own rules?
Yes. Google restricts prescription drug terms in ads, landing pages and keywords, and Meta doesn’t allow health or appearance ads that imply negative self-perception. Check both policies too.
Is my text saved anywhere?
No. The check runs in your browser. Nothing is sent unless you choose to message it on WhatsApp.
Can you review our ads and landing pages?
Yes. Send the ad on WhatsApp and Nour will reply personally with suggested compliant wording.
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Get a second pair of eyes
Send your ad or landing page on WhatsApp. Nour will reply personally with compliant wording that still sells.
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