Fertility and IVF clinic marketing in Dubai

Generally yes, within limits. Google and Meta restrict ads for some health topics; follow their current policies. Healthcare advertising in Dubai is regulated by DHA; check the current guidelines, and keep outcome promises out of ads and landing pages.

Only if your medical director approves the figures, they are presented honestly with context and current rules allow it. Explain that results depend on age and diagnosis, and never use a success figure as a headline promise.

It varies. Some book within days, others research for months. Plan content and follow-up for both, and measure consultations over a longer window than you would for most specialties.

Both, and for men too. Many decisions are made as a couple, and male factor is part of many cases. Give semen analysis and male fertility their own pages and wording.

A quick, warm reply from a trained coordinator, a clear explanation of the first consultation and what to bring, and no sales pressure. The coordinator often decides whether an enquiry becomes a patient.

Yes. Arabic-speaking patients from Dubai, other emirates and the GCC search in Arabic with their own terms, such as أطفال الأنابيب and الحقن المجهري. Native Arabic pages, not translations, earn that trust.

Explain what a typical cycle includes, which items are separate and how payment or insurance works. If you publish prices, keep them accurate and current. Clarity reduces anxious calls and missed appointments.

It attracts a different audience, often women planning ahead. Give it its own page, explain the process and timing calmly, and describe only what your licence and current regulations allow.

Only with written consent, approval from your medical team and within DHA guidelines. Focus on the experience of care, not outcomes. Many patients prefer complete privacy, and that must be respected.

They rely on clear treatment pages, doctor and lab information, consistent facts across your site and profiles, reviews and structured data. Pages that answer cost, process and timeline questions directly are easier to cite.

I build the structure and write the marketing copy; your fertility specialists review every clinical statement. Nothing about treatments or outcomes goes live without their approval.

Your website, the treatments you want to grow, your doctor list and the questions your coordinators hear most. From that I build a plan for pages, ads and AI search visibility.