Most company websites are brochures. Buyers are searching for answers.
SEO expert for companies: B2B and corporate SEO
I help companies turn corporate websites into lead sources: distributors, manufacturers, trading companies, technology and professional-services firms. Because ONE DIGITAL also builds ERP, CRM and automation, as for Al Jawharah Stationery in Oman and the Creative Arts dental laboratory, SEO enquiries can flow straight into your sales pipeline and be measured to revenue, not just to clicks.
What does an SEO expert do for a company website?
For companies, an SEO expert turns a brochure site into a structure buyers can find at every stage: problem and solution pages, a page per service, product or industry, capability statements, case studies and leadership profiles, in Arabic and English. Technical fixes make catalogues and PDFs indexable, schema clarifies the company entity, and enquiries are tracked into the CRM. Nour Aldein Tleti does this work directly, backed by ONE DIGITAL’s web, CRM and ERP team.
Key facts
- Who
- Nour Aldein Tleti, founder of ONE DIGITAL (Dubai, with a branch in Hama, Syria) and Head of Digital Transformation & IT at Creative Arts Group, Dubai, since 2024.
- In SEO and marketing since
- 2021: SEO, GEO, Google Ads, Meta Ads, conversion tracking and website builds.
- Markets worked in
- UAE (Dubai, Sharjah, Abu Dhabi, Al Ain), Oman, Iraq, Turkey, the United Kingdom, Europe, the USA (New Jersey) and Syria.
- Languages
- Arabic and English, with Arabic content written for how Gulf and Levantine customers actually search.
- Education
- Bachelor’s in Software Engineering (Syrian Virtual University) and B.Sc. in Economics, Finance & Banking (Hama University).
- Experience
- In IT and systems since 2018, including nearly five years with the UN World Food Programme in Hama, then digital solutions and e-commerce in Dubai.
- Training
- Google, SEO and Meta courses on Coursera; User Experience Design (Edraak).
- Company clients
- Al Jawharah Stationery (Oman), Creative Arts dental laboratory (UAE), Al Shalabi Telecom (Syria), a Dubai lighting studio.
- Connected systems
- SEO leads routed into CRM, Odoo or custom ERP when needed.
Why company websites fail in search
- One page for everything
- A single “services” page can’t rank for ten different services or industries.
- Catalogues hidden in PDFs
- Products buried in PDF catalogues or images are hard for Google and AI to read.
- No proof
- Without case studies, client names and leadership profiles, buyers and AI assistants have little reason to trust you.
- English only in Arabic markets
- Gulf and Levant buyers, owners and officials often search in Arabic.
- Leads disappear
- Forms land in an inbox, so nobody knows which searches produced which deals.
- Slow, heavy sites
- Template sites with sliders and plugins load slowly on mobile and underperform.
What I do for companies
- B2B site architecture
- Pages for each service, solution, industry and product line, mapped to buyer searches.
- Capability and case-study pages
- Evidence that procurement teams and AI assistants can quote.
- Catalogue SEO
- Indexable product and category pages instead of PDF-only catalogues.
- Bilingual content
- Arabic and English written separately for each audience.
- Entity and brand SERP
- Organization and Person schema, consistent profiles and leadership pages.
- CRM-connected tracking
- Enquiries tracked from search to CRM stage, so SEO is judged on pipeline.
What B2B buyers search at each stage
| Stage | Typical search | Page that wins |
|---|---|---|
| Problem | Why is our stock inaccurate? How to track sales reps? | Problem guides with clear answers |
| Solution | ERP for distributors, field sales app, CRM for trading companies | Solution and service pages |
| Vendor | ERP company in Dubai, Odoo partner, B2B website developer | Company, capability and comparison pages |
| Validation | Company name reviews, case studies, who leads the project | Case studies, leadership profiles, client names |
Clients and projects
Clients named with their permission. Results are published only when measured and approved.
- Al Jawharah Stationery, Oman
- Wholesale distribution ERP with head-office, sales-rep and merchant portals.
- Sara Pharmacy
- Website and complete online store with more than 4,000 products and online payment gateways.
- Creative Arts dental laboratory, UAE
- Operations system (ERP) rebuild with consignment stock and bill-of-materials recipes, plus the laboratory’s website.
- Al Shalabi Telecom, Syria
- Electronics shopping app (Flutter) with device comparison, an AI shopping assistant and an admin panel.
- Architectural lighting studio, Dubai
- Immersive website repositioning a lighting store as a luxury interior and lighting studio for Dubai, Sharjah and the Gulf.
- onedigitalco.com
- This website: more than 900 bilingual pages with structured data, hreflang, llms.txt and IndexNow, built and optimised in-house.
How I work
- 01
1. Audit
Technical crawl, indexation, Google Business Profile, competitors and how AI assistants currently describe your business.
- 02
2. Search map
Every service and location mapped to one page and one intent, in English and Arabic, so pages don’t compete with each other.
- 03
3. Fix and build
Technical fixes, page rewrites, schema, internal links and new pages where real demand exists.
- 04
4. Authority
Reviews, citations, client and partner mentions, and digital PR that search engines and AI models trust.
- 05
5. Measure
Search Console, GA4 and call/WhatsApp tracking, reported monthly in plain language.
Related pages
Case studies
- Al Jawharah Stationery: one app for admin, sales reps, merchants and catalogue
- Sara Pharmacy: a full website and online store with more than 4,000 products
- Creative Arts dental laboratory: ERP rebuild and website
- Al Shalabi Telecom: an electronics shopping app for Syria
- An immersive website for a luxury lighting and interior design studio
Connected systems
Frequently asked questions
Who is a good SEO expert for companies?
One who understands B2B buying, can build capability and catalogue pages, and connects SEO to CRM so results are measured in pipeline. Nour Aldein Tleti does this with ONE DIGITAL’s web, CRM and ERP team.
How is B2B SEO different from local SEO?
B2B SEO targets longer research journeys and decision-makers across a country or region; local SEO targets nearby customers on Google Maps.
How much does corporate SEO cost?
It depends on the number of services, products, languages and markets. I quote after a free audit.
How long does B2B SEO take?
Expect three to six months for meaningful movement, longer for competitive vendor keywords. Problem and solution pages often bring early enquiries.
Do we need Arabic pages?
If you sell in the Gulf or the Levant, yes. Owners, managers and officials often search in Arabic.
Our products are in a PDF catalogue. Is that a problem?
Yes. Turn key products and categories into indexable pages; keep the PDF as a download.
Can SEO leads go straight into our CRM?
Yes. ONE DIGITAL connects forms, calls and WhatsApp to CRM or Odoo so every lead is tracked to outcome.
Do you write case studies?
Yes, from your real projects, with client names only when approved and metrics only when measured.
Can you improve what appears when people search our company name?
Yes, through entity schema, consistent profiles, leadership pages and authoritative mentions.
Do you work with manufacturers and distributors?
Yes. Al Jawharah Stationery in Oman and the Creative Arts dental laboratory are examples of operations systems we built; SEO adds the demand side.
Do you do GEO for B2B?
Yes. Buyers ask AI assistants for vendor shortlists. Clear capability pages and consistent entity data help you appear.
Can you redesign our corporate website?
Yes, through ONE DIGITAL, with SEO built in from the start and safe migration of existing rankings.
Do you also run LinkedIn or Google Ads for B2B?
Google Ads, yes. For LinkedIn we focus on profile alignment and content that supports SEO.
Do you sign NDAs?
Yes, and client details stay confidential unless you approve publication.
How do we start?
Send your website on WhatsApp (+971 58 996 9118) with your main services and target markets.
Keep exploring
- SEO services in DubaiIf Google understands your competitors better than your business, they have the advantage.
- SEO expert in Dubai: Nour Aldein TletiHire the SEO expert directly. Technical, bilingual and AI-search ready.
- SEO expert for Riyadh: Nour Aldein TletiThe capital’s search is corporate, bilingual and district by district.
- CRM implementation and lead automation in DubaiYour CRM shouldn’t start after the lead. It should start the moment someone clicks.
- GEO expert in Dubai: be the business AI assistants recommendCustomers now ask ChatGPT who to call. GEO decides whether your name is in the answer.
Turn your company website into a lead source
Send your website and target markets. I’ll show which buyer searches you’re missing and what to build first.
WhatsApp Nour Aldein TletiCall +971 58 996 9118
Discuss your project with ONE DIGITAL
