A lighting brand has to be shown in light.
An immersive website for a luxury lighting and interior design studio
A rebuild repositioning a Dubai lighting store as an ultra-luxury interior design and architectural lighting studio for Dubai, Sharjah and the wider Gulf.
- Client
- Architectural lighting & interior design studio, Dubai
- Stack
- HTML5, CSS3, JavaScript, GSAP, Three.js, Lenis
The brief
The existing site read as a product shop. The business wanted to be seen as a design studio that clients trust with whole spaces.
The brand identity, palette and typography had to be carried faithfully into an immersive web experience.
Approach
- Motion with purpose
- GSAP scroll sequences and WebGL light effects used to show atmosphere, not as decoration.
- Video-led sections
- Background video in the hero and key sections, compressed for performance.
- Studio narrative
- Pages for services, design categories and portfolio instead of a catalogue.
- Brand fidelity
- Official logo, colours and type applied throughout.
Scope delivered
- 8-page website
- Hero and section video backgrounds
- Three.js / WebGL effects
- Portfolio and design-category pages
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