Electronics buyers compare before they buy. The app had to make comparing the core experience.
Al Shalabi Telecom: an electronics shopping app for Syria
A mobile shopping app for Al Shalabi Telecom, an electronics retailer in Syria, modelled on large marketplace apps: banners and promotions, categories, stories, device comparison and testing sections, accessories, an AI shopping assistant and an admin panel to manage everything, in the retailer’s own visual identity.
- Client
- Al Shalabi Telecom, electronics retail, Syria
- Stack
- Flutter, Admin dashboard, AI assistant

What was this project?
A mobile shopping app for Al Shalabi Telecom, an electronics retailer in Syria, modelled on large marketplace apps: banners and promotions, categories, stories, device comparison and testing sections, accessories, an AI shopping assistant and an admin panel to manage everything, in the retailer’s own visual identity.
The brief
The retailer needed an app customers would open to compare devices, not just to browse a catalogue.
Everything, from banners to categories and stories, had to be manageable by the retailer’s team without developers.
Status: in development. Results will be published only when measured.
Approach
- Marketplace-grade UX
- Banners, categories, stories and promotions familiar to shoppers.
- Comparison at the centre
- Multi-device compare, benchmarks and device testing sections.
- AI assistant
- Helps customers choose devices and accessories.
- Admin-managed
- Content, offers and catalogue controlled by the retailer.
Scope
- Flutter mobile app
- Admin management panel
- Device comparison and benchmark sections
- AI shopping assistant
- Retailer visual identity applied
Frequently asked questions
Which technology was used?
Flutter for the mobile app, with an admin panel for content and catalogue management.
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