Impact has to be told as stories, with the right picture beside every sentence.
A story-led Arabic website for a charitable foundation
A full rebuild and rebrand of a charitable foundation’s Arabic RTL website, written from its detailed profile document and structured to support partnership conversations with major humanitarian organisations.
- Client
- Charitable foundation, Syria
- Stack
- HTML5, CSS3, JavaScript
The brief
The foundation’s work spans mosque service, religious education and a growing health sector, documented in a long, image-heavy profile.
The site had to turn that document into narrative pages strong enough to present to institutional partners.
Approach
- Content from the source
- Every section built from the foundation’s own profile, with each image matched to its text.
- Story-driven sectors
- Separate narrative pages for each area of work rather than lists.
- A new identity
- A distinctive type pairing, committed palette and asymmetric layouts.
- Separate pages
- A multi-page structure instead of a single-page app, for clarity and search.
Scope delivered
- Full rebrand of the website
- Arabic RTL multi-page build
- Sector story pages
- Image extraction and matching from source document
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