CRM & Sales Management in Syria

CRM system and sales management in Syria

ONE DIGITAL sets up CRM systems for Syrian companies so every enquiry, from Facebook, Instagram, WhatsApp, calls or walk-ins, is recorded, assigned to a salesperson, followed up and measured until it becomes a sale or a clear no.

What does a CRM do for a sales team in Syria?

A CRM (customer relationship management system) keeps every customer and opportunity in one place, shows each salesperson what to do next, and shows management the pipeline, conversion rates and reasons for lost deals. For Syrian businesses that sell through WhatsApp and social media, it turns scattered chats into a managed sales process.

Without a CRM

Leads on personal phones: When a salesperson leaves, their customers go too.
No follow-up discipline: Quotes are sent and never chased.
No idea which channel works: Marketing can’t tell which source brings paying customers.

Workflow builder

TriggerWebsite form submitted

ConditionService = Odoo?

ActionAssign to ERP team

ActionFollow-up task in 2 hours

With our CRM set-up

All channels in one pipeline: Facebook leads, WhatsApp, calls and visits captured in one place.
Clear stages and reminders: Every opportunity has an owner, a next step and a date.
Sales reports for management: Pipeline value, conversion by source and salesperson performance.

Included

Sales process mapping
CRM set-up (Odoo or other)
Lead capture from ads and website
WhatsApp integration options
Quotations and follow-up
Sales dashboards

Odoo CRM screenshot: the default state of the Pipeline Analysis report is a graph, with many options to change — Screenshot © Odoo S.A., CC BY-SA 4.0

How we work with companies in Syria

Remote-first from Dubai, with a production team on the ground in Syria. Arabic and English, on WhatsApp, video calls or in person for shoots.

01
Discovery
A short call to understand the business, the market it sells to and what is not working today.
02
Audit and plan
We review what already exists, then propose a scoped plan with priorities, timeline and responsibilities.
03
Build and launch
Configuration, development, content or campaigns, delivered in stages you can review.
04
Train and hand over
Your team learns to run it. Documentation in Arabic where needed.
05
Measure and improve
Results are reviewed against the goals agreed at the start, then the plan is adjusted.

Frequently asked questions

Which CRM do you recommend?

Often Odoo CRM, because it connects to sales, invoicing and stock. For marketing-heavy businesses, other CRMs can fit better.

Can it work on mobile?

Yes, sales teams can use the CRM from their phones.

Is it hard for the team to adopt?

Not if it matches how they already sell. We configure it around their routine and train them in Arabic.