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Customers do not read the code. They read the screen, and decide from it whether to trust you.

Banking apps: a user experience customers trust

A banking app can be technically secure and still be avoided because it is confusing. Here we set out the user experience principles that build trust, the mistakes that destroy it, and how to test an app before launch.

Banks and financial institutions 5 min read

By Nour Aldein Tleti. Updated .

Crm customers dashboard interface

What makes customers trust a banking app?

Customers trust an app when they understand every screen without explanation, see the amount, currency, fees and beneficiary clearly before any transaction, and get instant confirmation afterwards. Trust grows when the app behaves predictably if the connection drops, error messages make sense, and there is a quick way to reach a person. Strong security is essential, but it should feel comfortable rather than exhausting.

Design principles that build trust

Clarity before action
A review screen showing the amount, currency, fees and beneficiary name before pressing “Confirm”.
Confirmation and receipt
A clear success message, a reference number and a receipt that can be saved or shared.
Simple Arabic
Banking terms people understand, with a short explanation next to any term the customer may not know.
Predictable behaviour
Buttons and menus stay in fixed places, and each action follows the same steps every time.
Help close at hand
A visible contact button that reaches a staff member by phone or in-app chat.

Important details for the local market

Showing currency clearly
The currency symbol next to every amount, and the exchange rate used if there is a conversion between two currencies.
Lost connections
If the connection drops during a transaction, customers must know whether it went through, so they do not repeat it for fear it was lost.
App size and data use
A light app that does not eat the customer’s data bundle or need a new phone.
Downloading from an official source
Because of restrictions historically imposed on some international services, the app may be hard to reach through some stores, so announce the official download method and warn about fake copies.

Mistakes that destroy trust

Vague error messages
A message like “An error occurred” with no reason or next step leaves customers worried about their money.
Frequent logouts
Protection is needed, but asking for the password after every step drives customers away from the app.
Surprise fees
Fees that appear after the transaction rather than before make customers feel cheated.
Updates that change everything
Moving menus and buttons suddenly with every update confuses customers and makes them doubt they are using the right app.

How do you test the app experience before launch?

  1. 01

    Define the core tasks

    Pick the most used tasks, such as enquiries, transfers and paying a bill.

  2. 02

    Test with real customers

    Ask customers of different ages and experience to complete the tasks, and note where they hesitate.

  3. 03

    Test on mid-range phones

    Try the app on common devices and weak connections, not only on the team’s devices.

  4. 04

    Test failure cases

    Cut the connection mid-transaction, enter wrong data, and watch what the customer sees.

  5. 05

    Gradual launch

    Release the app to a limited group first, and collect feedback before rolling it out.

Exhausting security vs comfortable security

SituationExhausting designComfortable, secure design
Daily loginA long password every timeFingerprint or short PIN with auto-lock when idle
Transfer to a known beneficiaryA verification code for every transaction, however smallExtra verification only above a set limit
Adding a new beneficiaryNo difference from a known beneficiaryExtra verification and a clear alert to the customer
Login from a new deviceNormal login with no noticeExtra verification and a notice on the previous device

Read also

Frequently asked questions

Is it enough for the app to be technically secure?

No. If customers do not understand what is happening, they will doubt the app even if it is secure, and go back to the branch or abandon the service.

What is the most important screen in a banking app?

The transaction review screen before confirmation. It is the moment the customer decides whether they are confident about the amount and the beneficiary.

Do we need an app or a responsive website?

An app offers notifications and a faster experience for regular customers, while a responsive website helps those who do not want to install an app. Many institutions start with one and add the other.

How do we balance security and ease of use?

Tie the level of verification to the sensitivity of the action: quick fingerprint login for enquiries, and extra verification for large transfers or a new beneficiary.

Does ONE DIGITAL develop apps for financial institutions?

Yes. We design and develop mobile apps and user experience, taking into account the security requirements and instructions that apply to each institution.

Keep exploring

Need help with your organisation’s digital transformation?

Message ONE DIGITAL’s Syria branch on WhatsApp +963 936 503 899 or visit us in Hama. We’ll review your situation and suggest a practical first step.

WhatsApp Nour Aldein TletiCall +971 58 996 9118WhatsApp Syria branch +963 936 503 899

Discuss your project with ONE DIGITAL

Nour Aldein Tleti, Software Engineer & Digital Transformation Specialist
Nour Aldein Tleti

Software Engineer & Digital Transformation Specialist

Dr. Alaa Khoury, Economics, Banking & Accounting Specialist | Financial Analyst
Dr. Alaa Khoury

Economics, Banking & Accounting Specialist | Financial Analyst

info@onedigitalco.com

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