Most management meetings argue about whose numbers are right. Dashboards should end that argument.
Business intelligence and management dashboards in Dubai
ONE DIGITAL builds business intelligence for UAE companies: one set of definitions, data connected from Odoo, CRM, GA4 and ad platforms, and dashboards for owners, finance, sales and marketing that update themselves.

What is a business intelligence dashboard?
A business intelligence (BI) dashboard combines data from several systems, such as ERP, CRM, accounting, website analytics and advertising, into consistent metrics and visuals, so decision-makers see performance in near real time without building spreadsheets by hand.
Reporting problems
- Spreadsheet reporting
- Hours every week copying exports into Excel.
- Disconnected marketing and finance
- Ad spend in one tool, revenue in another, ROI unknown.
- Too many metrics
- Dashboards full of charts nobody acts on.

What we deliver
- Metric definitions
- Agreed formulas for revenue, margin, CAC, ROAS and more.
- Connected data
- ERP, CRM, GA4 and ad platforms combined reliably.
- Decision dashboards
- Few, focused views per role with alerts on what changed.
Included
- KPI workshop
- Data pipeline set-up
- Owner, finance, sales and marketing dashboards
- Marketing ROI reporting
- Scheduled reports
- Training

How we deliver
Dubai-based team, working on site or remotely across the UAE, in English and Arabic.
- 01
Discovery
We review goals, current systems and constraints with the decision-makers.
- 02
Scope and plan
A written scope with phases, responsibilities, timeline and success measures.
- 03
Build and integrate
Configuration, development or campaigns, connected to the tools you already use.
- 04
Launch and train
Go-live with your team trained and documentation handed over.
- 05
Measure and improve
Regular reviews against the agreed measures, then the next iteration.
Frequently asked questions
Which BI tools do you use?
Odoo reporting for Odoo-centred businesses, or Looker Studio and similar tools when combining many sources.
Can we see marketing ROI by channel?
Yes, when ad data and CRM revenue are connected.
Is our data secure?
Access is role-based and data stays in accounts you own.
Keep exploring
- Odoo dashboards, reporting and automationIf the Monday report takes until Wednesday, decisions are two days late every week.
- Conversion tracking: GA4, GTM, Meta CAPI and server-sideIf your ads optimise for the wrong event, a bigger budget just buys more of the wrong people.
- ERP systems in Dubai and the UAEAn ERP is worth it the day your sales, stock and accounts stop disagreeing.
- Business intelligence and management dashboards in SyriaA manager who waits for reports manages last month’s business.
Run the business from one set of numbers
Tell us which reports you build by hand today.
WhatsApp Dr. Alaa KhouryCall +971 50 682 5189
Discuss your project with ONE DIGITAL

